Euro RSCG Restructures, Rebrands

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NEW YORK — Euro RSCG Worldwide has restructured its North American network into two arms, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners, the agency said. The moves had been expected (Adweek Online, April 29).

The two units will oversee 11 existing agencies covering various disciplines include advertising, database management, public relations, promotions and direct. The names of all units will begin with Euro RSCG.

Euro RSCG MVBMS Partners will be under CEO Ron Berger, fomerly CEO of Messner Vetere Berger McNamee Schmetterer Euro RSCG (now Euro RSCG MVBMS, the divisions advertising arm) in New York.

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