Euro RSCG Realigns ASL With Discovery

CHICAGO Havas’ Euro RSCG said it has realigned American Student List within its Euro RSCG Discovery group of companies.

Euro RSCG Discovery CEO Zain Raj will serve as CEO of the consolidated Discovery group. Don Damore will continue to serve as CEO of ASL while taking on responsibilities as COO of the Discovery group in North America.

ASL is a provider of student- and youth-marketing data, and brings almost 40 years of experience into the Discovery fold. Through this newly formed strategic partnership, Discovery will tap into ASL’s proprietary student lists for various clients on an as-needed basis, and ASL will access Discovery’s strategic capabilities and global reach.

The broader goal, the agency said, is for the units to leverage each other’s capabilities to provide a wider range of services, especially when trying to reach the “millennial” demographic.

“Together, we provide clients with a unique, comprehensive and strategic approach to developing measurable, behavior-based marketing plans,” said Raj.

“We can target the youth market at any point in the life cycle, from new parents and parents of school-aged children to teens, college students or young professionals,” said Damore.