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NEW YORK Havas’ Euro RSCG has been tapped to launch a campaign for Sirius Satellite Radio when The Howard Stern Show begins broadcasting on the service early next year, sources said.
The estimated $10 million assignment came after a review in which three other finalists, WPP Group’s Ogilvy & Mather and independent Shepardon Stern + Kaminsky, both New York, and Omnicom Group’s DDB in Chicago competed, sources said.
The media mix will include cinema, print and out-of-home, sources said.
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