Euro RSCG MVBMS Partners Wins PlaceWare Account

NEW YORK — PlaceWare, a Mountain View, Ca-based software company, has chosen Euro RSCG MVBMS San Francisco, a unit of New York-based Euro RSCG MVBMS Partners, to handle its $11 million creative account. The company selected Euro RSCG MVBMS after a six-week review that included 11 undisclosed agencies. The agency will craft PlaceWare’s next brand advertising strategy and campaign, targeting primarily business end-users and executives, and will collaborate with the company to develop subsequent integrated marketing programs.