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NEW YORK — Havas’ Euro RSCG MVBMS Partners has withdrawn from the creative review for Wyeth Laboratories’ FluMist, citing “too many commitments,” a source said. Billings are estimated at $30-40 million. Presentations were held last week and a decision is expected shortly.
Finalists are McCann-Erickson and Foote, Cone & Belding, both Interpublic Group shops and Publicis Groupe’s Saatchi & Saatchi, all in New York, said sources. New York consultancy AAR Partners is running the search.
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