Euro RSCG Gives Voice to the Homeless

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NEW YORK When Rich Russo, creative director at Euro RSCG here, read New York‘s March article “A Night on the Streets” about Mayor Michael Bloomberg and the rising number of homeless in the city, the native New Yorker immediately knew he could bring the words to life in a compelling way: have the homeless themselves read the text in front of a camera for a public service announcement for the Coalition for the Homeless.

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