Euro RSCG Forms Marketing Group

NEW YORK Havas-owned Euro RSCG Worldwide on Thursday launched a new global marketing and digital services organization knows as Euro RSCG 4D.

The unit here was created through the merger of the Euro RSCG Marketing Services and Euro RSCG Interaction groups with agencies that joined the network’s fold last year as part of a major Havas reorganization. Some of those shops, such as Brann Worldwide, had been part of the largely disbanded Arnold network.

Euro RSCG 4D is led by George Gallate, who had been president of the Interaction group, and who now becomes chief executive officer of the new organization. Gallate is also global brand director on Intel, and will continue to run the business in addition to his new responsibilities.

Euro RSCG 4D has approximately 700 clients, including Intel, Peugeot, Carrefour, Diesel, Reckitt Benckiser, Diageo and Citigroup. The Euro RSCG 4D brand combines 118 offices and 45 businesses loacted in 42 countries. Total staff will be more than 5,000.

“The decision to create Euro RSCG 4D is consistent with our commitment to present clients with … transformational ideas that will drive profitable business growth,” said Jim Heekin, chairman and CEO of Euro RSCG Worldwide, in a statement.

—Adweek staff report