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A little more than a year after its courtship of Citron Haligman Bedecarré collapsed, Euro RSCG has found in Black Rocket the creative acquisition it has been seeking in San Francisco.
Best known as Yahoo!’s agency, Black Rocket was founded in 1996 by John Yost, Bob Kerstetter and Steve Stone, veterans of S.F. hot shops Goodby, Silverstein & Partners and Hal Riney & Partners. Besides Yahoo!, the agency now handles clients such as Musco Olives, MTV International, The Body Shop and several Condé Nast magazines, including Wired.
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