Euro RSCG Bows Atlantic City Campaign

Effort eschews casinos for beaches, spas

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Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do just that.

Instead of blackjack tables and roulette wheels, print and outdoor ads depict twenty- and thirtysomethings dining, drinking and lounging. One ad features a trio of images underneath a waterside view of Atlantic City’s downtown: a couple in a hot tub; a woman getting a facial; and a close-up of the boardwalk.

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