Euro RSCG Adds More of DirectBuy

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CHICAGO Home-products retailer DirectBuy has consolidated its national advertising and marketing services account at Havas’ Euro RSCG here, according to the agency.

The shop’s marketing services division, Euro RSCG 4D, is already at work on a direct-response television, print, direct and digital campaign. The shop will also develop the Merrillville, Ind.,

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