Euro Pay-to-Play Pitches

Should the winning media agency in a new business pitch be required to pay the client a $1 million-plus “signing-on” fee for the privilege of handling the account? Or should all agencies be required to pay a pitch fee to demonstrate a good-faith commitment to winning an account they’re contending for?
 
Two recent overseas media pitches have had the industry buzzing over such questions for the last two weeks.

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