Euro Moves to Leverage Its Brand

In an effort to increase its visibility, Euro RSCG has tapped Annette Stover, most recently J. Walter Thompson’s director of marketing for North America, to serve as worldwide marketing director.
Euro created the post in the wake of its recent U.S. acquisitions, including Jordan McGrath Case & Partners and Citron Haligman Bedecarrƒ just this year. In the two years since Bob Schmetterer began his reign as chairman and CEO, Euro has vaulted from a middling U.S.
presence to become one of the 10 largest players in the country, mostly via acquisitions. The breadth and depth of Euro’s U.S. network, however, has been at best a well-kept secret.
“We are the least-known large network because we are the newest,” Schmetterer said.
“My job is to help articulate the unique positioning of the network,” Stover said. That means working with new business staff to emphasize Euro’s creative and cultural diversity, as well as its technological integration.
Prior to JWT, Stover did a stint at consultancy Morgan, Anderson. Born and educated in France, she lived in Germany before moving to the U.S., offering a blend of European and U.S. experience that made her stand out. “I’m one of the few people Bob could find that knows what the R, S, C and G stand for,” she quipped (Bernard Roux, Jacques Seguela, Alain Cayzac and Jean-Michel Goudard, of course). Stover will work at headquarters in New York and report to Schmetterer.

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