Euro 2022 Sponsors Are Playing the Long Game When it Comes to Women's Soccer

As the UEFA women's tournament kicks off, Visa, TikTok and more reveal their plans to ensure athletes aren't left on the bench

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After a two-year delay, the UEFA Women’s Euro 2022 soccer tournament kicked off in Manchester’s roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition

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