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If you’ve ever been devastated by the experience of watching someone else score an item for sale that you wanted, Etsy’s latest ad will resonate.
In “Lamp,” a customer is so struck by the beauty of a light fixture—and heartbroken by the “sold” ticket attached to it—that he is brought to tears. The spot follows his comically melodramatic journey with an operatic musical choice and closeups of his increasingly emotive face.
The scene then cuts to a bewildered shop owner and customer, the latter of whom eventually eases his pain by showing him the “Search by Image” feature on the Etsy app, which allows him to find and own his beloved treasure.
“In just 60 seconds, the character experiences a full spectrum of emotions,” Alyssa Georg, creative director at 72andSunny, the agency behind the commercial, told Adweek.
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