Etsy Shells Out $1.6B to Buy Depop—and to Reach Gen Z

It also gives the online marketplace a bigger footprint in fashion resale

Online marketplace Etsy announced its intent to acquire London-based fashion marketplace Depop—a favorite among Gen Z consumers—for $1.625 billion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in