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LOS ANGELES E*Trade Financial is hearing final presentations from five shops vying for the creative portion of its $35-45 million account, sources said.
Agencies contending for the business are Omnicom Group’s BBDO in New York and Martin/Williams in Minneapolis; Dentsu’s Colby & Partners in Santa Monica, Calif.; Havas’ McKinney & Silver in Raleigh, N.C.; and Publicis Groupe’s Publicis in New York and Seattle, according to sources.
Presentations are being held at the Drake Hotel in New York through this week.
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