E*Trade Has a Retiree Channel Baywatch in a Teaser for Its Super Bowl Spot

The 30-second ad will debut Sunday

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Are you ready for E*Trade’s Super Bowl spot? The brand released a short teaser today revealing a little hint of what viewers can expect on game day and it’s definitely a surprise.

Earlier, the brand announced it would feature a squad of silver-haired cheerleaders in the spot, addressing the topic of the importance of saving for retirement. The teaser focuses on a man, clearly past retirement age, still grinding. He’s spending his days running up and down a beach and saving lives, when he could be chilling at home on the couch.

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