E*Trade Has a Retiree Channel Baywatch in a Teaser for Its Super Bowl Spot

The 30-second ad will debut Sunday

E*Trade will tackle the topic of saving for retirement. E*Trade
Headshot of Katie Richards

Are you ready for E*Trade’s Super Bowl spot? The brand released a short teaser today revealing a little hint of what viewers can expect on game day and it’s definitely a surprise.

Earlier, the brand announced it would feature a squad of silver-haired cheerleaders in the spot, addressing the topic of the importance of saving for retirement. The teaser focuses on a man, clearly past retirement age, still grinding. He’s spending his days running up and down a beach and saving lives, when he could be chilling at home on the couch.

The final spot, created by MullenLowe, will debut during the second quarter of Sunday’s game. This is E*Trade’s first ad in the game since 2013.

Check out the teaser below:


• For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.


@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
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