E*Trade Adds SS+K to Its Creative Roster

New shop will focus on online marketing

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Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies.

SS+K in New York will focus in particular on the brand's use of social media to engage consumers. Ogilvy & Mather remains E*Trade's lead creative agency. The brand spent about $110 million in media last year, including $39 million online, according to Kantar Media.

The hire reunites Rich Muhlstock, E*Trade's svp of branding and acquisition with SS+K president Bradley Kay.

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