Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies.
SS+K in New York will focus in particular on the brand's use of social media to engage consumers. Ogilvy & Mather remains E*Trade's lead creative agency. The brand spent about $110 million in media last year, including $39 million online, according to Kantar Media.
The hire reunites Rich Muhlstock, E*Trade's svp of branding and acquisition with SS+K president Bradley Kay.