Etonic Stands By Ad Campaign And Greenberg As Archrival Footjoy Takes Its Case To Court

Apparently unfazed by a lawsuit attacking its latest advertising effort, an Etonic executive said the company will not pull its ads and vowed to stand by Greenberg Seronick O’Leary & Partners, the Boston agency that created the campaign.
FootJoy last week filed suit in U.S. District Court in Delaware, claiming that its reputation is being damaged by Etonic ads that make reference to FootJoy golf shoes.
In the ads, which feature a hapless duffer named Lloyd, Etonic claims that its spikeless shoes are less harmful to golf courses than shoes offered by FootJoy.