ETHNIC ART GETS A TAILSPIN

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As part of an effort to spruce up its staid image, British Airways has earmarked more than $3 million to repaint the tails of its fleet of 308 airplanes with ‘world images.’





BA hopes these new strokes will help transform the carrier from a company perceived as inflexible and monolithic to a global but caring neighbor.





London-based design consultancy Newell and Sorrell was enlisted to scour the globe from New York to the Kalahari Desert in Botswana in search of the indigenous and the ethnic to adorn...

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