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THE ETERNAL SEARCH FOR CEREAL THAT WON’T WILT



The folks in General Mills’ test labs have been at it again – searching for a cereal that won’t lose it’s crunchy crackle after hitting t

The secret is ridges on the flakes that keep out milk and lock in flavor.
One of two new TV spots breaking today, created by CME-KHBB/Minneapolis, features an inventor-like character who celebrates his discovery of the crunchy flake. In the second spot, the inventor tries to sell his invention to a big shot who quips, ‘Listen sweetheart, the public wants glamour, not ripples.’
The spots break in roughly half the country, in markets where Ripple Crisp is available. Once distribution is national, the campaign will expand to include national TV, print and radio.
Copyright Adweek L.P. (1993)