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After nearly swerving off the road last year, Internet-based auto insurance provider Esurance is back on track with a new agency.
The client was rescued last October when White Mountains Insurance Group bought it for an undisclosed sum. Now it has tapped FCB, San Francisco, to launch a national ad campaign.
Other shops that were vying for the account included The Rabuck Agency in Los Angeles and Arnold Ingalls Moranville in San Francisco.
Darcie White, vp of strategic planning at The Rabuck Agency, said the account is worth $8 million.
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