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Independent Duncan/Channon has been hired for creative chores by direct-to-consumer auto insurer Esurance following a review.
The client had previously handled most of its creative assignment in-house, collaborating with Special Agent Productions (formerly Wildbrain) on TV spots. Havas’ MPG in New York retains the national TV buying portion of the account.
Esurance spent more than $70 million last year in domestic measured media and $66 million though the first eight months of 2009.
Duncan/Channon becomes the steward of the brand’s animated, pink-haired, action-hero-type icon Erin Esurance.
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