Estrella Jalisco Links U.S. Cities and Mexico Through Local Artists

Beer brand launches new artist-in-residence program

ruben rojas
Ruben Rojas is the beer brand's first artist-in-residence. Estrella Jalisco

In a campaign inspired by the community where it was born, Estrella Jalisco is promoting art and culture through its new artists-in-residence program, part of a $1 million commitment to “bringing brightness and color” to 100 communities across the Southwestern U.S.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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