Estee Lauder Mulls Trio for $400 Mil.

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NEW YORK Cosmetics and perfume marketer Estee Lauder has confirmed a review of its global media business.

Estimated worldwide annual ad spending is $400 million. Estee Lauder spent about $150 million in each of the last two years in U.S. media, per Nielsen Monitor-Plus. Some 80 percent of the company’s U.S. ad budget is spent in print.

Per sources, three shops are vying for the business: WPP Group’s Maxus (the North American incumbent); Omnicom Group’s M2M (which handles the U.K.,



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