Establishing Consumer Trust Should Be a Priority for Brands This Holiday Season

2018 has seen a lot of faltering trust

Trust is integral for brands to instill in their consumers this holiday season more than ever before. Getty Images

It’s been a tough couple of years for trust across the globe. Trust in government, nonprofits, executive leadership, media and brands is at an all-time low, with some researchers calling it an outright collapse of societal norms. The spread of misinformation has exacerbated the situation, as mega platforms like Facebook fight public battles over fake news, platform abuse and more.

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@peter_muhlmann Peter Mühlmann is the founder and CEO of Trustpilot.