Estée Lauder’s New Weapons for Fighting Breast Cancer

Raises profile of awareness campaign

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Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times.

Every October, Estée Lauder leads the charge for Breast Cancer Awareness Month with campaigns meant to educate the public and raise money for medical research.  Since 1992, the global company is responsible for raising more $53 million for the cause. This year, however—their 23rd undertaking—they are going above and beyond their usual commitment to breast cancer awareness month by extending campaigns well past October.



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