'Esquire,' Mojo Form HD Content Alliance

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NEW YORK Esquire magazine and high-definition program channel Mojo have struck a partnership to jointly produce and distribute content for TV and online under the title “Take It From Esquire.”

The content will debut this week as interstitial shorts airing between programs in Mojo’s prime-time programming schedule as well as on the Web sites of both Mojo and Esquire.

Video segments, up to 45-seconds in length, are being produced by Mojo and will be based on topics from Esquire‘s “The Guide” section.



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