ESPN’s Hannah Storm on Why Building Your Brand Is Key to Making It Big in Broadcasting

And how the industry has changed

Hannah Storm is perhaps one of the most noteworthy female sports broadcasters in the business, building her career over several decades at NBC Sports, CNN and ESPN, and she's showing no signs of stopping with her latest role as the host of Face to Face with Hannah Storm. 

Adweek sat down with Storm, the host of Adweek's 2016 Brand Genius awards, and asked about how she has seen the industry change since she joined the business and why it's so important to build a personal brand in her field. A pioneer for women in broadcasting, Storm also offered a few tips for aspiring broadcasters, mainly just how important it is for young people to learn how to write.