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Looking to expand its online audience significantly, Walt Disney Co.’s ESPN.com unit struck a cross-marketing deal with Microsoft Corp. to be the sole sports-news provider to Microsoft’s MSN Web portal.
The agreement is the latest of several deals Microsoft has made with content providers as it attempts to beef up MSN, which is locked in a battle for users and subscribers with AOL Time Warner Inc.’s America Online. For Disney, the deal provides broader Web distribution for its ESPN.com
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