ESPN Urges Football Fans to 'Get Up' for College GameDay

New campaign with 72andSunny

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Screaming fans, hammy hosts and live animals make up the centerpiece of ESPN's newest campaign pushing its College GameDay show.

The new anthem spot, created with the help of 72andSunny and launched today, debuts the tagline "Get Up. It's Game Day." This year, the three-hour traveling broadcast is moving the first hour of its regular three-hour show from ESPNU to ESPN proper. The show airs each Saturday at 9 a.m., starting with a special four-hour episode on Aug.

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