ESPN Signs Sponsors for Stadium Tour

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NEW YORK ESPN has signed Anheuser-Busch, Coca-Cola and American Express as the marquee sponsors of its SportsCenter Across America initiative.

The marathon dash across the country’s more memorable sports venues will visit 50 states in 50 days, beginning with Fenway Park in Boston on July 17 as the Red Sox take on the New York Yankees.

The sponsorship packages include 30-second spots and branding opportunities, as well as advertising on other ESPN programs, with each of the three deals costing between $2.3



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