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NEW YORK ESPN.com will launch a new online video player next month that will allow users to click within video ads for more information, sources said.
The new multimedia platform, planned for a May 16 launch, has two screens. Video ads play on one screen and a 300 by 250 pixel ad unit that has further information appears on the other screen. Advertisers can embed links in the video that users can engage by clicking to display more information on the companion screen, sources said.