ESPN Puts New Spin on Fantasy Football

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Four cute young women—Randi, Randy, Candy and Sandy—are lounging on a big bed, wearing belly-baring T-shirts and tight shorts and talking about football, in Wieden + Kenney’s latest work for ESPN’s fantasy football Web site.

It turns out they know way too much about the National Football League. And, in a Twilight Zone sort of way, the women also know they are “part of some guy’s fantasy.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in