ESPN, "Opening Day"

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Once again, baseball season is almost upon us. And with it comes this stirring (though at the same time, somehow also mock-stirring) spot from Wieden + Kennedy promoting ESPN’s Opening Day coverage on March 31. The voiceover is by Kevin Costner, whose category pedigree is unmatched thanks to Field of Dreams. Many viewers won’t even realize it’s him, but that’s OK. The writing itself is sharp enough to carry the day. It walks the line between heroic and playful, which is just right for the subject matter—baseball, after all, being both transcendental and also, of course, just a game.

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