Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Unless you happen to be a Magic Eight-Ball or a member of the Dharma Initiative, it’s safe to say that you probably don’t have the capacity or resources to predict the future with any profound degree of accuracy. And yet there’s a fundamental quirk of human psychology that insists on projecting events into a gleaming future tense, a tendency that is exacerbated by our hyperaccelerated media culture.
Arguably no programmer has ventured further ahead of the curve than ESPN, which remains adept at identifying consumer trends and technology refinements well before they become established currency.