ESPN Gets Ready for Some Football

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NEW YORK ESPN broke the first TV spot today in a new campaign for its Sunday NFL Countdownshow, now in its 18th season, the cable network said.

The campaign is in its fourth year and is designed to build momentum for the Sunday NFL show and ESPN’s broadcast of the games. For the past three years, the work has featured ESPN’s on-air announcers sitting around discussing football. The theme was “a little football amongst friends.”

This year, however, the campaign, again from independent Wieden + Kennedy in New York, is meant to depict “the rich pageant of football,” said Lee Ann Daly, ESPN’s senior vice-president of marketing.



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