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Gas Station TV announced Wednesday (Aug. 11) it had expanded its agreement with ESPN, which has provided content exclusively to the out-of-home network at the gas pump since 2007.
As part of the new deal, the two companies now offer advertisers the opportunity to embed advertising within ESPN Sports News.
The first brand to take advantage of the new embedded ad inventory was AMP Energy, which paired its ad message with GSTV’s Action Tags directing consumers to purchase the product at the convenience store located on-site at the gas station.
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