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NEW YORK ESPN Deportes Radio, which is broadcast on 16 AM stations in markets across the country, this week signed an agreement with Sirius Satellite Radio to carry the 24-hour Spanish-language sports network.
The move enables ESPN Deportes Radio, which launched in September, to be heard nationwide.
“This [agreement] will benefit both parties by giving ESPN Deportes Radio immediate national distribution and giving Sirius the opportunity to tap into the growing Hispanic market via ESPN Deportes,” said Traug Keller, svp of Bristol, Conn.-based
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