ESPN Deportes Winter Baseball Push Takes Flight

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

ESPN Deportes launched a new campaign for its Dominican winter baseball season. The Spanish-language campaign, via creative agency LatinWorks, will run until the end of December and will utilize radio, TV, print and guerrilla marketing to reach Caribbean communities in New York, Miami, Orlando and Tampa.

While ESPN Deportes has traditionally relied on radio-only spots and print ads to market its winter baseball season, this year, the campaign will encompass TV spots not only on ESPN Deportes, but also on Telemundo and Univision in New York and Miami.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in