ESPN Deportes Radio to Air 24/7 This Fall

WASHINGTON ESPN said during its upfront presentation that it would extend its growing ESPN Deportes cable brand with the launch of the nation’s first around-the-clock Spanish-language sports radio network.

Through a partnership with Hispanic broadcaster Lotus Communications and ABC Radio Networks, ESPN Deportes Radio will launch this September on more than a half-dozen radio stations including KWKW-AM, Lotus’ Hispanic sports station in Los Angeles, which will serve as the network’s flagship.

“The expansion of ESPN Deportes Radio to a full-time, national network is a milestone in Spanish-language radio,” said Traug Keller, svp of ESPN Deportes and ESPN Radio.