ESPN Creates Documentary From Marketing Campaign

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NEW YORK ESPN has turned a marketing campaign into a half-hour documentary that explores the culture of the sports fan. Home and Away will showcase interviews of some of the most hard-core sports fans across the U.S.

The special was born out of Bristol, Conn.-based ESPN’s yearlong marketing campaign, “The Season of the Fan,” which zeroed in on all sports enthusiasts, from those loyal to the National Basketball Association to those devoted to the Westminster Dog Show.

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