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NEW YORK With digital at the top of the ad industry’s agenda, the Cyber Lions are poised to gain new prominence at this year’s Cannes International Advertising Festival.
Tom Eslinger, worldwide interactive cd at Publicis Groupe’s Saatchi & Saatchi in Los Angeles and New Zealand, is president of the Cyber jury. The 41-year-old North Dakota native served on a Cyber jury in 2002 and the Titanium last year.
He talks about why he hopes to judge more than Web sites and banners this year, the limitations of last year’s Cyber Grand Prix winner and why he wants Trent Reznor as a client.