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ATLANTA Erwin-Penland looks to make personal connections in its latest reality-based campaign for the United Way.
The Greenville, S.C., shop said that this year’s campaign needed a “greater sense of urgency and a fresh approach.” Creatives took to the streets of Greenville County to put faces with the stories that have been told in previous campaigns.
“Instead of illustrating United Way success stories, as we’ve done the past seven years, we decided to directly showcase real-life problems people in the community are experiencing every day,” said agency associate creative director Joe Gilman.
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