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Greenville, S.C., Online Seller Stays in Town
ATLANTA–Erwin-Penland of Greenville, S.C., has been named agency of record for the new online retailer FurniturePoint.com.
Erwin-Penland will be responsible for the e-commerce company’s interactive marketing, advertising, media and collateral strategies.
Billings for this year are expected to amount to $5 million, according to the client’s chief executive officer, Michael West.
West said it was a priority for his Greenville company to hire a local agency. Sources said two other area shops, Woofgang (now known as Brains on Fire) and Kirkman Westlake & Bowman, pitched against Erwin-Penland.
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