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NEW YORK Initiative Media North America has made its second major research promotion within a week, elevating David Ernst from director of IM Solutions to evp, director of futures and technologies.
Last week, the Interpublic Group media shop promoted Stacey Lynn Koerner to the new post of evp, director of global research integration at Initiative from svp, director of broadcast research. She will continue to report to Ernst.
In his new role, Ernst will lead the company’s research team in the development of technological tools that the agency hopes will lead to greater efficiency and intelligence in gathering data about consumers.
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