Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Consumer, Retail Programs Leverage Sponsorship of Celine Dion
CHICAGO–Ericsson Mobile Phones is hitching its brand to Celine Dion’s stardom with a multitier marketing campaign tied to the Canadian singer’s concert tour.
“Celine Dion On Tour Presented by Ericsson” begins Aug. 21 in Boston. There, as in all U.S. (but not Canadian) cities visited by the 22-stop tour, Ericsson will air a heavy schedule of pre-concert TV and radio advertising.
A 30-second TV spot from Creswell, Munsell, Fultz & Zirbel in Cedar Rapids, Iowa, plays off a spot the agency broke for Ericsson last October.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in