Eric Toda and Tatiana Holifield to Co-Chair Adweek's Social Media Council

Adweek has formed its first Social Media Council, featuring 16 leaders in the social space ranging from the technology industry to entertainment and consumer-packaged goods and representing over $849 billion in revenue. The council's efforts are aimed towards advising Adweek in its commitment to helping marketers learn and grow in their journey to be future CMOs, including an active presence in Social Media Week's New York event on May 4-7. "We've seen the power of the collective when it comes to the C-Suite, especially the relationships CMO's have with each other. It's powerful, and there is so much strength to be alongside peers; share insights, share strategies, and help each other out. Might as well do it for future CMO's too, and not just years into the future, minutes from now," shares Eric Toda, Global Head of Social Marketing at Facebook. "That's why I'm excited to co-chair the Adweek Social Media Council with Tatiana, because together, and as a collective, we will lift each other up for years to come starting now." “To partner with Adweek, Eric Toda, and such a powerful collective of digital marketers who are passionate about social media is a complete honor! The emergence of social media was rapid, and this group of marketers has been on the front lines of top brands learning, testing, and innovating this ever-changing environment to reach new audiences," points out Tatiana Holifield, head of social media, brand at Hulu and co-chair. "We’re excited to share our knowledge, provide support and pave the road for future social pros, while also helping brands understand the impact that social media has on their marketing objectives. The Adweek Social Media Council will inspire excellence and influence a new generation of marketers.” The council's work will be focused on helping brands understand the potential impact of social media towards their growth objectives, how to support Social Media internally in a rapid-changing environment, and how to represent their Social efforts externally through 360 marketing and provide guidance to those in social media roles to reach their next steps. The council is comprised of: Eric Toda, global head of social marketing, Facebook (Co-Chair)Tatiana Holifield, head of social media, brand, Hulu (Co-Chair)Adam Ilenich, global community manager, TwitterAdrian Molina, senior brand manager, Aviation American Gin, Davos BrandsAdrienne Young, social media manager, Mos.comAlec Johnson, brand marketing coordinator, TikTokChaka Cumberbatch-Tinsley, social marketing manager, The Pokémon Company InternationalGabe Alonso, head of digital platforms and community—energy portfolio, PepsiCoHelen Lawrence, global head of culture and community, WhatsAppJotham Ndugga-Kabuye, director, head of global social media, TwitchKen Gibbs, head of series social, AmazonKristen Nyhan, social media content manager, Delta Air LinesMatt Korn, social media manager—shopDisney, The Walt Disney CompanyNathan Allebach, social media manager, Allebach CommunicationsSantiago Pochat, head of social lab, GoogleVictoria Tidwell, social media specialist, InterContinental Hotels Group "The Social Media Council, from Adweek is one of the single most important groups of professionals I’ve had the pleasure to meet and collaborate with," added Adweek Chief Innovation Officer, Toby Daniels. "They are some of the most impressive people I’ve met since first starting SMW back in 2009 and most importantly, representative of the future of our industry." Stay up to date with the Adweek Social Media Council.

Social Media Week

Eric Toda and Tatiana Holifield to Co-Chair Adweek's Social Media Council

Leaders from Facebook, Hulu, Twitter, TikTok, PepsiCo, Amazon, and Disney will focus on uplifting marketers on their journey to CMOs

Julian Gamboa

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Julian Gamboa