ERGObaby Hires Profero for Digital Work

Agency joins Fearless on roster

Baby carrier brand ERGObaby has added digital shop Profero to its agency roster, after naming startup Fearless as its creative lead this summer.

Profero in New York will handle social, mobile, and display work for Ergo, along with search, digital media buying, and Web development. Its first work is slated to launch later this year.

ERGObaby global vice president of marketing, Alexandra Gonzalez, who selected Profero for the assignment, was familiar with the agency from her time as an executive working on Johnson & Johnson baby products, once a Profero account. “Profero has the strategic smarts, the creative savvy, entrepreneurial spirit, and global breadth required to help build ERGObaby into a truly worldwide brand,” said Gonzalez in a statement.

Profero's New York office also works on the agency's Smirnoff business. Other locations include London, Beijing, and Munich.